Root
Description
Root is a vegan restaurant that offers plant-based dining using the best locally sourced ingredients. The aim of Root is to provide top-level dining quality while also having a big focus on the environment and offering healthy alternatives to amazing food. The visual identity takes inspiration from the environment, and the goal with the branding is to be friendly and welcoming.
Deliverables
Logo
Visual Identity
Packaging
Coming up with the logo
The creative process when coming up with the logo for the brand. There are many variations that relate to the ideas of vegan food, sustainability, and creating a welcoming feeling.
